Makeup for many women is a vital component of their appearance and one they take great pains to apply, even to the point of dolling themselves up during the crowded morning commute, working through the routine starting with a foundation, then eyebrows, mascara and finally lip gloss.
But cosmetics is not just relegated to the world of women.
An increasing number of men are applying makeup to their skin, pruning their eyebrows and more, and cosmetics makers are targeting this market segment.