Sales of electric toothbrushes are booming in Japan following a significant decline in product prices.
Sales of battery-powered toothbrushes are expected to surge fivefold this business year, and those of rechargeable models 1.5 times, according to industry estimates.
The brisk demand is attributed to the introduction of low-priced products, with some retailing for less than 1,000 yen, down sharply from the 10,000 yen or more seen previously.