Reiko Pomfret
27
White Day is celebrated more when you are at school in Japan. Girls give Valentine presents to boys they like and if they receive a gift in return then they know the feeling's mutual.

Mathew Pomfret
Analyst, 25
White Day is more of a workplace celebration. People, myself included, exchange "giri" duty presents with colleagues because they are expected to do so.

Yoshitaka
I.T. worker, 28
I think both occasions are part of the selling strategy of chocolate companies. It would be better if both men and women exchanged gifts on the same day, as in other countries.

Saiko
36
I think it is a special time and a good opportunity to think about your lover. My best experience was on Valentine's Day last year when my partner and I made brownies together.

Pascale
Flight attendant
These occasions are very commercial. My husband buys me chocolates or flowers and we go out for a nice meal. The worst Valentine gift I ever received was a vacuum cleaner.

Colin Willimott
Head teacher, 45
I think that Valentine's Day is a good excuse to go for a nice meal. But also, in the past, I have bought someone flowers and chocolates or taken my girlfriend on a shopping trip.