Ever think you had a fairly good idea of the popularity of a public figure only to be completely blown away when you truly found out?

That's the revelation Ice Time has been pondering for the past couple of weeks after staging a book giveaway for two-time world champion and Olympic silver medalist Mao Asada.

Earlier this month, The Japan Times offered several readers the chance to win the recently released Japanese book "Princess Mao" about the skater's life story. We were naturally expecting a strong response from people in Japan, but what we hadn't counted on was the outpouring of interest from those overseas.