Cracking the feminist psyche, wallet

Dec 28, 2013

Cracking the feminist psyche, wallet

by Lillian Cunningham

On the evening of Dec. 19, a Pantene commercial ran on U.S. television that skirted all the formal avenues of parent company Procter & Gamble’s typical advertising process. Storyboards weren’t pored over in P&G’s Cincinnati headquarters. Average Americans didn’t provide feedback in consumer research ...

Vietnam brews global coffee takeover

Apr 21, 2013

Vietnam brews global coffee takeover

Most Vietnamese coffee farmers have never heard of a double tall skinny latte, but they can tell you the price of the beans that are used to make one in their sleep. From high-tech Israeli irrigation systems to text message updates of global prices ...