Microbrewer in Tochigi targets niche market with craft beers

Feb 1, 2017

Microbrewer in Tochigi targets niche market with craft beers

A businessman in Tochigi Prefecture is showing how anyone can enter the microbrewery market and make a wide variety of flavored beers in very small amounts, something made possible under tax law deregulation. Sadao Yokosuka, 51, operates a tiny brewery in Utsunomiya, where a ...

Yo-Ho riding on Japan's craft beer boom

Aug 1, 2016

Yo-Ho riding on Japan's craft beer boom

Yo-Ho Brewing Co., which is known for Yona Yona Ale, is taking advantage of a growing taste for craft beer as it moves to expand its business, company President Naoyuki Ide said. While overall demand for beer is declining among young people, craft beer, ...