Major sake producing region Niigata is stepping up efforts to promote its sake brands locally and abroad with plans to establish a new sake course at the local university.
In a joint effort between the Niigata Prefectural Government, Niigata University and Niigata Sake Brewers Association, the course will be the first agreement of its kind in Japan, according to the government.
As part of the deal, people from all over the country and overseas can learn about marketing and other business skills to sell sake abroad as well as the culture and history of the alcoholic beverage made from fermented rice.