Apple Inc. unveiled a new water- and dust-resistant iPhone 7 with high-resolution cameras at its fall product event Wednesday, and said that a "Super Mario" game was coming to the new phone and that "Pokemon Go" would feature on its upgraded Apple Watch.

The excitement at the Bill Graham auditorium in San Francisco was not matched on Wall Street as Apple's stock was down 0.4 percent.

However, Nintendo Co. Ltd.'s U.S.-listed shares jumped more than 20 percent to trade around $35 after it announced a new smartphone game in the venerable "Super Mario Bros." series, "Super Mario Run," which will debut in December on the iPhone and iPad.