Ministry to develop certification system for ‘omotenashi’ hospitality


The Ministry of Economy, Trade and Industry on Friday decided to create a certification system for omotenashi hospitality at services companies such as hotels and restaurants in July.

The ministry aims to upgrade the country’s services industries by setting objective evaluation criteria under the certification system as the number of foreign visitors to Japan is expected to grow further toward the 2020 Tokyo Olympic and Paralympic Games.

The system will have three omotenashi grades—basic, middle and top, according to ministry officials.

Hotels, restaurants and others which offer a certain level of hospitality, such as providing explanations in foreign languages and allowing credit card payments, will be certified to be at the basic grade.

The middle and top grades will be given if they pass examinations by undercover inspectors, including those from organizations commissioned by the government and foreigners.

Certified services providers will be allowed to display special logos designed for the system.

The ministry hopes that about 300,000 companies will be certified by 2020.