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JTB to highlight Tohoku in its first ever foreign tourism campaign

JIJI

Travel agency JTB Corp. is to push Tohoku as a destination for foreign tourists five years after the world grieved at the region’s losses in the 2011 quake and tsunami. It will be its first ever campaign targeting non-Japanese visitors.

The “Tohoku Kizuna Campaign” from March 11 to Sept. 31 will feature package tours offering local food and visits to hot springs and festivals, the company said.

Of the six prefectures in Tohoku, Iwate, Miyagi and Fukushima were hit hardest by the 9.0-magnitude tremor on March 11, 2011. Its other three prefectures are Aomori, Akita and Yamagata.

In particular, the company aims to help spread global appreciation of Tohoku’s attractions as the number of foreign visitors has declined since the disaster, it said.

Specifically, JTB will sell a range of tour products, including those allowing customers to sample local sake, visit summer festivals and go cherry-picking.

It will also offer charter flights to Tohoku from cities in Southeast Asia.