Japan adult TV channel’s Boob Aid charity event rubs some the wrong way, sparking online petition


Staff Writer

More than 8,600 people have signed an online petition to protest the annual Boob Aid fundraising event, which allows donors to the charity to touch the breasts of porn actresses.

Broadcast live on satellite network Sky PerfecTV!’s adult pay channel, the two-day event, held last month, is aimed at eradicating AIDS and has been held since 2003.

A record 7,175 people participated in the most recent event, raking in a little over ¥6 million. Participants need to be 18 years or older, and each year a few women can be found among the men waiting in line.

Not everyone, however, finds the event in good taste.

“This event hides behind the front of being a ‘charity event’ but in reality, the participants are basically just paying to touch bare breasts,” said Change.org on its website, which started collecting signatures on Dec. 10. “Please stop exploiting women’s (bodies) for promotional and commercial aim.”

The website, in Japanese and English, sees the event as a play by the broadcaster to increase its viewership.

“Fundraising to support AIDS groups is much needed,” it read. “It can and should be done in ways that are appropriate in the public sphere, without exploiting women’s bodies and reinforcing sexism.”

Commenting on the rising criticism, the Boob Aid organizer said it will consider the various opinions raised about the event as well as the contributions it has made over the years toward the eradication of AIDS before making a decision.

Officials at Sky Perfect JSAT Corp., which operates the broadcaster, meanwhile were startled by the move.

“We will gravely accept their opinions and consider what to do in the future,” said Toru Ueda, general manager of the broadcaster’s channel operations division. “We had thought that this kind of social contribution could be acceptable.”

Ueda said he was surprised by the sudden rise of criticism since last month after holding the popular annual event for the 13th time.

In the U.S. and other Western countries, celebrities sometimes participate in eye-catching charity fundraising campaigns, such as posing nude for calenders or stripping naked for an event.

In the U.K., however, Tracy Kiss, a former model and a mother of two, was banned from a fundraising site last year after she offered topless shots of herself to those who donated £10 or more.

Change.org’s website can be seen at jtim.es/X2h8g

  • J.P. Bunny

    “This event hides behind the front of being a ‘charity event’ but in reality, the participants are basically just paying to touch bare breasts.” If the money raised is being donated to a specific cause, then the event is not hiding behind anything. Paying to touch bare breasts? Yes. That’s what the event is clearly about. Willing participants of legal age will let you touch their breast for a monetary donation, which will be given to a charity. Of course, these same men could audition to be in a film with these porn actresses, do a lot more than just touch a breast, get paid for doing so, and keep the money for themselves. These prudes really need to visit the real world once in a while.

  • Tehy

    As usual, what’s important isn’t, like, helping people with chronic diseases who are suffering, but preventing vague -sexism- because feminism is truly the greatest ideology of our times.

  • Code : Verde

    They’re honestly jealous they didn’t think of monopolizing on the idea first and if they can’t do it, nobody can.

    I mean really – – You take awareness and sex, since it sells; You can’t deny it and you can’t no matter how hard you shout or how many petitions you sign ; Erase it from human nature, and combine them with charity and suddenly– BAM! Instant money and absolutely everyone involved wins.

    Except for the Neo-Puritans from America & Canada who find absolutely everything offensive.

  • Best Mom Eva

    Gee, I wonder why this petition is in English instead of Japanese. It’s almost as if the people who are upset aren’t even Japanese!?

    Indeed, It’s likely that the people who created this petition are not Japanese, but rather western social justice warriors—jobless art students and career activists—furiously typing away at their macbooks from a Bay-Area Starbucks, constantly on the lookout for something to be outraged about in the name of self promotion.

    This is furor whipped up over nothing by idiot gaijin, and can be safely ignored. Judging by the monotone「深く反省します」 reply given by the general manager, he knows it too.

  • Witch Sniffer

    The only reason for the petition to be in English is so that foreign 3rd wave feminists can flood it. Of the 8600 who signed it, I’d be surprised if 100 of them were Japanese.

  • Valwin Mediaz

    GO japan this is awesome

  • Marina Winkler Alves

    Everyone is assuming that it is consensual, but I wouldn’t be surprised if the girls were pressured to participate in it. We know how work environment is in Japan, maybe they had no choice. Just because they work with porn doesn’t mean they want random people to touch their breasts…

  • http://www.plurk.com/Nonscpo Nonscpo

    This is soo stupid, the money is going to charity, so who cares? As long as the actresses aren’t being forced against their will to attend this event, then the whole outrage is meaningless.

  • Joe Gamer

    This article is dumb, this petition is dumb, the only problem with this charity event is that I was not able to attend, that does make me sad inside.

  • Ms_Fortune

    Once again over sensitive americans trying to dictate what other cultures do

  • Ryan Juel

    I first found out about Boob Aid several years ago. When I heard what it aimed to do, I raised an eyebrow. It’s not a normal way to raise money for AIDS research, but I believe it is a clever way to raise ¥6,000,000.

    Knowing that this petition originated in my home country saddens me. American arts have come under siege in recent years, and there is a definite culture of fear in media and society. The nail that sticks up gets hammered down, as they say. But this time. It’s far more insidious. If anyone perceives even the slightest offense over something, it can end your life. Your career will be over, your character assassinated by the news and social media, and you find yourself with nobody willing to help you for fear of being associated with you.

    I do not want to see this happen to Japan. What drew me to anime in the first place was how different it was. American TV was terrible 15 years ago. Seeing stories with plot and character development was a breath of fresh air. It’s what pushed me to learn Japanese, and ultimately take a trip to Tokyo last May. And I plan to go back. If my phone would allow it, I’d say “Nihon ga Suki” in kanji. And I mean that. Japan is rich with history, from Kamakura to Hokkaido to Okinawa and everywhere in between. Don’t ever change that.

    If anyone has connections to Boob Aid and wants to help a gaikoku-jin deliver a message, please pass this along. If Japan loses their flair for the absurd, we all lose.

  • jimmyt

    sjw’s are AIDS