Sony steps forward with smart glasses


Sony on Tuesday began taking orders for Internet-linked eyewear called SmartEyeglass, moving ahead in the market as Google steps back to revise its Glass strategy.

The offering comes amid growing interest in wearable computing, but also questions about whether consumers will warm to connected eyewear.

SmartEyeglass connects with smartphones and then superimposes text, images or other information onto whatever real scene is in view.

A version of the eyewear tailored for software developers will be available in Japan, Germany, Britain, and the United States on March 10. The price in Japan will be around ¥100,000. In the U.S. it will be $840. In Europe it will be €670 plus applicable taxes.

SmartEyeglass for enterprises will also be available in March in France, Italy, Spain and elsewhere.

Along with the hardware, Sony will release an upgraded software development kit “to tap into the ingenuity of developers to improve upon the user experience that the SmartEyeglass provides.”

Sony is encouraging software makers to develop fun, hip or functional applications for SmartEyeglass so people will be enticed to buy the eyewear when it gets a commercial release in 2016.

Sony said that it “has its eyes set on the future of wearable devices and their diversifying use cases, and it hopes to tap into the ingenuity of developers to improve upon the user experience that the SmartEyeglass provides.”

Sony said it sees a wide range of uses for the eyewear, beyond the obvious display of information at eye level without having to turn attention to another device.

It sees “considerable implications for AR (augmented reality), which holds great potential in the domain of professional use as well, such as when giving instructions to workers at a manufacturing site or when transmitting visual information to security officers about a potential breach,” the Sony statement said.

Google in January halted sales of its Internet-linked eyewear Glass but insisted the technology would live on in a future consumer product.

The technology titan put brakes on an “explorer” program that let people interested in dabbling with Glass buy eyewear for $1,500 apiece.

Glass became available in the United States early last year to anyone with the money and desire to become an “explorer.” The Glass test program was later expanded to Britain.

Instead of being part of the Google X lab working on innovations such as self-driving cars, the Glass team became a separate unit.

Microsoft last month introduced HoloLens eyewear that may hit a sweet spot between Google Glass and virtual reality headgear, immersing users in a mesmerizing world of augmented reality holograms.

Microsoft executives said the holographic capabilities built into Windows 10 operating software — to be released later this year — would open doors for developers to augment tasks from complex surgery to motorcycle design.

  • Adam Tuck

    I think you forgot a 0 from the Japanese price.

  • MA Tin

    to big, to “unstylish”, 100 bucks on FLOP!

  • J.P. Bunny

    Lovely. The equivalent of having a Smart Phone taped to one’s eyes. Wonder how many will be falling off train platforms or walking into traffic?

  • dan

    There should be a camera attachment to hook on the back of your collar so you can see behind you. In fact if I’m going to dish out a grand, I want access to 360 degrees and directly overhead. I also want an infra red option for those dark nights. A thermal option would be good too, with the software to detect changes in body temp and vitals of individuals, with a read out of what vitals are detectable because enquiring minds want to know. Toss in an ultra sound attachment so we can all play doctor, or see on the other side of walls. If we’re going to be cyborgs lets make it interesting. A metal detector attachment for those strolls on the beach.

  • jessie

    Will it work with my flip phone? I’ve had my phone for 8 years; it’s really a good phone.