Kamine Zoo in Hitachi, Ibaraki Prefecture, has taken the catwalk to a new level, using some of its fiercest inhabitants to rip and claw jeans to a fashionably distressed look.
The result: “Zoo Jeans” styled by the fangs and claws of lions, tigers and bears.
The idea came from a Tokyo advertising executive who wanted to give something back to Kamine Zoo, where he spent time as a child, according to the zoo’s director, Nobutaka Namae.
Two pairs of jeans ripped by lions and a tiger-destroyed version were auctioned on the Internet this month, with proceeds going to the zoo and the conservation group WWF.
Two of the pairs went for ¥152,000 each, while one fetched ¥51,000.
Zoo officials said the material held up well, all things considered.
“We wrapped several pieces of denim around tires and other toys. Once they were thrown into the enclosures, the animals jumped on them,” Namae said. “The denim was actually much tougher than we had thought, and it turned out nicely destroyed.”
The pieces were later patched together to create the finished product.
The zoo also had a bear savage some jeans.