Cosmetics maker Shiseido Co. said it will name Masahiko Uotani, outside chief marketing adviser, as its next president and chief executive officer effective April 1.
Uotani, 59, will be appointed as representative director at a broad meeting after a general shareholders’ meeting in late June, Shiseido said Tuesday.
He will be the first Shiseido president chosen from outside its ranks. Before becoming an adviser in April, Uotani served in such positions as president of Coca-Cola (Japan) Co.
Current Chairman and President Shinzo Maeda will remain chairman after April 1 before stepping aside in June and taking the post of consultant.
Maeda has served as chairman and president since Hisayuki Suekawa resigned as president last March for health reasons.
Maeda said Uotani’s expertise, including marketing strategies, is world level. Shiseido’s cosmetic sales in Japan have slowed amid intensifying competition.