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Retailer backtracks on bull penis snack

AFP-JIJI

Swiss supermarket giant Migros has backtracked on a decision to stick a no-nonsense “bull’s penis” label on a brand of dog chews, it said Tuesday.

While the dog snack is made from bull penises, it was previously tagged with a fig-leaf label identifying the product as “bull nerves.”

Migros spokeswoman Martina Bosshard said the retailer faced negative feedback from customers when it switched to the franker — and more accurate — label. Confirming a report in Swiss daily 20 Minutes, Bosshard said Migros decided to go back to the less explicit labeling, despite the fact that “no one returned” products with the bull penis label.