Australia bans odds ads in live sports

AFP-JIJI

Australia will ban the broadcast of betting odds during live sporting matches under new rules unveiled Sunday designed to keep the watching of sports on television separate from the promotion of gambling.

Prime Minister Julia Gillard said the government had ordered broadcasters to amend their codes to ensure a reduction in the promotion and advertising of gambling during sports.

Under the new rules, all promotion of betting odds on broadcast media will be prohibited during live sports matches, including by gambling companies and commentators.

The government said it will monitor the intensity of generic gambling ads within the allowed periods, and if these were found to “go beyond reasonable levels” a total advertising ban would be imposed.

Under the new rules, banner ads, sponsorship logos, and other broadcast promotions must not appear during play. Representatives of gambling companies cannot appear with the commentary team and when crossed to, cannot be at or around the venue and must be clearly identified.