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Tourism industry resurrects Best Jobs in the World push

AFP-JIJI

Australia has resurrected its hugely popular Best Jobs in the World campaign, offering candidates the chance to become a “Chief Funster,” “Taste Master” or “Outback Adventurer.”

The marketing push announced Tuesday is targeting the youth demographic, which contributes 12 billion Australian dollars ($12.2 billion) annually in tourism spending and accounts for 26 percent of its international visitors.

It follows a similar campaign that attracted huge interest in 2009, won by Briton Ben Southall, who was paid to become caretaker on a picture-perfect island for six months.

This time, six “best” jobs are on offer — each in a different Australian state and each coming with a six-month salary package worth AU$100,000. It is open to travelers between the ages of 18 and 30, with a particular focus on international markets eligible for Australian working holiday visas. Hopefuls have until April 10 to upload a 30-second video explaining why they’re the best for the jobs.

The event’s official Facebook page had almost 160,000 likes by late Tuesday and some 31,000 people had already thrown their hats into the ring, according to officials, with 8,000 applications received in the first two hours alone.

Southall, the first winner, called the experience life-changing. “I didn’t know if I was going to be diving or skydiving or cooking or bush-walking — and I did all of them,” he said. “It’s one of those things where you’ve just got to go for it and see where it leads you.”