Demand for organic Japanese food has grown "phenomenally" over the last few years as more Europeans opt for healthier diets, according to a major importer who was recently commended by the Japanese government for his efforts.
Christopher Dawson, chairman of Clearspring Ltd., says his products have attracted much interest from supermarkets eager to stock his range of Japanese organic produce, which includes teas, noodles, soups and sauces.
Dawson, the only foreigner to receive this year's agriculture ministry award in Tokyo for the overseas promotion of Japanese food, said the demand has been buoyed by TV programs in Britain extolling the virtues of traditional Japanese food.