The Japanese tagline for "The Social Network" translates as "Genius, backstabber, dangerous guy, billionaire." Probably not the kind of sentiment a website trying to connect friends wants to be associated with. However, for a film — it's damn sexy.

"The Social Network" is about the genesis of social networking site Facebook via its creator Mark Zuckerberg (though it takes the usual Hollywood liberties). It has, thus far, impressed critics and inspired myriad essays and Op-Ed pieces by writers trying to understand the motives of so-called Generation 2.0 and Zuckerberg in particular.

"The film works on several levels," director David Fincher says. "If you've never heard of Facebook, you can still follow and presumably become involved in the story."