As one of Northern Europe’s leading ferry operators, the Tallink Silja Line has built a reputation for turning Baltic Sea crossings into cultural journeys.
For Japanese travelers, its vessels embody Finland’s welcoming spirit, presenting a curated introduction to Nordic life through iconic design, beloved Moomin characters, fine dining and world-class service. This distinctive blend has made Tallink Silja a favorite among Japanese guests, whose numbers continue to rise.
That momentum is clear: Japanese bookings have doubled year on year.
“The Nordic and Baltic region is gaining significant attention in Japan, thanks to collaborative tourism efforts and increasing airline connectivity,” said Mikael Hasegawa, Japan Market Sales Manager for Tallink Silja. “Building trusted, lasting relationships with the travel trade has been crucial to our success.”
Direct flights from Tokyo, Osaka and Nagoya to Helsinki with Finnair and JAL, and ANA’s service to Stockholm connecting with Silja Line, further strengthen demand.
Tallink Silja has invested in making the journey seamless for Japanese guests with a localized website and tailored services. Demand is rising not only for summer, but also for the coming winter season, underscoring the region’s year-round appeal.
On the Silja Serenade and Silja Symphony, floating Marimekko and Moomin shops have become signature attractions. All onboard shopping is tax-free, guaranteed to be at least 20% cheaper than on land, and there are regular campaigns offering savings of up to 60%. This benefit makes shopping in the Moomin and Marimekko stores especially appealing.
Renovated Commodore cabins and new Marimekko-themed rooms on the Stockholm-Helsinki route also resonate strongly.
“These iconic brands align perfectly with Japanese aesthetic preferences,” Hasegawa said. “The combination of Nordic timeless design and beloved Moomin characters creates unique shopping opportunities and Instagram-worthy moments that passengers treasure long after their journey.”
The Helsinki-Tallinn day excursion aboard MyStar and Megastar is another highlight. Business class, with panoramic views, quiet lounges, Wi-Fi and inclusive meals and drinks, has proven especially popular with discerning Japanese travelers.
Sustainability is central to Tallink Silja’s mission. As the first ferry company to earn the Sustainable Travel Finland label, it showcases progress in emissions reduction, waste management and ethical sourcing. “This allows Japanese travelers to explore Northern Europe in a way that aligns with their values while maintaining the comfort and quality they expect,” Hasegawa said.
With its mix of cultural storytelling, premium service and responsibility, Tallink Silja has become a distinctly Finnish gateway for Japanese travelers discovering Northern Europe.
