• BRIDGES BY SMS

When Singapore Management University was founded in 2000, it set out not to follow conventions, but to redefine them — by creating a university that was student-centered, globally oriented and rooted in real-world relevance.

SMU’s approach was novel for its time: seminar-style classes instead of large lectures, a downtown campus woven into the city and real-world learning built into the curriculum. Learning was designed to be participatory, applied and socially relevant from day one.

Today, SMU stands as a symbol of bold academic experimentation. It was the first in Singapore to integrate classroom discussion, mandatory internships, community service and global exposure into the undergraduate journey. Its urban setting placed students close to the pulse of business, government and innovation.

But SMU’s legacy is not just one of firsts — it is one of impact.

Over 25 years, SMU has built a strong reputation for interdisciplinary, impactful research. Its faculty tackles real-world issues — from aging and climate risk to digital trust. Coupled with its strategic partnerships with industry leaders, public institutions and academic networks across ASEAN and beyond, it aims to connect Singapore to Asia and the world, and the world to Asia.

Beyond research, SMU has redefined what it means to educate for purpose. Students lead social projects, arts initiatives and startups. The university has forged over 300 global partnerships, and its 60,000 alumni are making their mark in more than 100 countries.

Looking ahead, SMU is investing in the future: artificial intelligence ethics, sustainability leadership and lifelong learning are now at the center of its agenda.

From radical newcomer to respected innovator, SMU’s journey is a case study in how institutions evolve — not by following precedent, but by rewriting the rules.

www.smu.edu.sg