In today’s fast-evolving business landscape, companies face the challenge of fostering unity and driving efficiency within diverse workforces. Bangkok-based consulting firm Asian Identity Co. believes the key lies in a simple yet transformative principle: harmonization.
Founded in 2014 by Katsuhiro “Jack” Nakamura, an experienced consultant in corporate and individual performance, the company specializes in human resources and organizational development. Asian Identity helps businesses cultivate strong and sustainable workplace cultures across Southeast Asia.
The firm’s philosophy is grounded in the idea of “Asia is One,” promoting an “Asianized” management style that reflects the region’s shared history and cultural foundation for embracing diversity. “Many Japanese companies in Southeast Asia struggle with organizational conflict,” Nakamura said. “While they excel in producing high-quality products, managing diverse teams is often a challenge due to cultural and language barriers.”
Asian Identity bridges this gap by supporting companies in operating under a shared vision while respecting local cultures. A core area of focus is philosophy-driven management.
“Every strong company has its own philosophy: mission, vision and values,” Nakamura said. “But in Southeast Asia, some companies lack a clear purpose beyond serving their headquarters. We help them define their own identity so they’re not just an extension of the parent company but a thriving entity in their own right.”
Asian Identity’s team includes Thai and Japanese consultants with multicultural expertise, along with other professional partners from across Asia. Their insights and experience support companies aiming for sustainable growth. Through leadership development, employee engagement and customized human resources programs, the firm helps integrate corporate philosophy with daily operations.
Recent projects with major Japanese manufacturers have helped organizations transition from seniority-based structures to performance-driven cultures. By aligning diverse teams under a unified mission, Asian Identity empowers businesses to strengthen leadership, improve retention and drive long-term success.
Learn more at www.asian-identity.com
