Astra Otoparts, a cornerstone of Indonesia’s manufacturing sector, has built a remarkable legacy of growth and innovation through strategic partnerships with Japanese automotive giants. As the company approaches its 50th anniversary in 2026, it stands as a testament to collaborative success.
President Director Hamdhani Dzulkarnaen Salim highlights the company’s transformative journey, beginning with a shift from process-based to product-based manufacturing.
“The establishment of the Engineering Development Center in 2011 marked a crucial shift, enabling us to innovate and develop new products,” Salim explained. Between 2013 and 2019, the company expanded through strategic joint ventures, mergers and acquisitions, enhancing its market resilience.
A key focus has been the company’s proactive entry into the electric vehicle ecosystem and the Fourth Industrial Revolution, otherwise known as “Industry 4.0.”
“Early awareness of electronic vehicles as a future business started with studies in 2017, followed by building several prototypes within our EDC,” Salim said. These efforts positioned Astra Otoparts at the forefront of Indonesia’s EV transition, earning accolades like the Champion Factory and National Lighthouse Industry 4.0 awards.
The company’s strong ties with Japanese automotive manufacturers have been instrumental to its success.
“These collaborations are built on long-term business intentions and strategic commitment, emphasizing win-win principles,” Salim emphasized. With over 20 joint ventures, Astra Otoparts has gained access to advanced technologies, global supply chains and technical expertise.
“Our experience with Japanese companies, both as customers with such brands as Toyota, Honda, Daihatsu and Mitsubishi, as well as our joint venture partners, has strengthened our ability to collaborate with international manufacturers, applying lean production techniques, kaizen (continuous improvement) principles and global best practices,” Salim said. This approach has enabled partnerships with manufacturers from the U.S., Europe, Taiwan and China.
Sustainability remains a core focus through the Astra Green Company program.
“To support these goals, 19 of our subsidiaries have installed solar PV (photovoltaic), and we have launched energy-efficiency programs, biofuel utilization and waste management initiatives,” Salim noted. The company has set ambitious environmental targets, including a 30% reduction in greenhouse gas emissions and a 15% decrease in water consumption by 2030.
Looking forward, Astra Otoparts aims to solidify its position as a world-class auto parts supplier.
“Astra Otoparts will continue expanding its market reach through strategic partnerships, joint ventures and export growth,” Salim said. By diversifying into nonautomotive sectors and embracing digitalization and operational excellence and sustainable practices, Astra Otoparts is poised to drive innovation and growth in the evolving automotive landscape, strengthening the enduring bond between Indonesia and Japan.
