Ajinomoto’s philosophy, “Eat Well, Live Well,” resonates today just as strongly as it did when the company was founded in 1909. This iconic Japanese brand delights millions worldwide with its instant dishes and soups, rich in umami — a term that means “delicious savory taste” in Japanese.
Ajinomoto products are perfectly tailored to meet the needs of the busy European lifestyle. Ajinomoto Poland plays a crucial role in enhancing Polish cuisine while strengthening the ties between Poland and Japan.
“I joined Ajinomoto right after university and have dedicated 27 years to the company, including assignments in Japan, Nigeria, India and Thailand,” explained Yusuke Yoshinari, president of Ajinomoto Poland.
“I have gained valuable insights into the European market and here in Poland, we are thrilled to celebrate our 25th anniversary and continue expanding the business within Poland and across Europe.”
Although the Polish market is traditionally oriented, it is evolving with increasing competition in the food and beverage sector. Ajinomoto Poland employs around 300 people and operates a manufacturing facility there, maintaining its commitment to the Polish market while exporting products to 29 countries across Europe.
“While I have been in Poland for only a few months, I’ve already engaged with clients in various markets to explore opportunities for business growth,” Yoshinari explained.
‘One Team’
“Our highly experienced team in Poland embodies our “One Team” spirit, working collaboratively to build our presence across regions. The team’s understanding of market nuances enables us to connect effectively with customers and partners across Europe. With our strategic investments, dedicated team, quality products and deep market knowledge, we are looking forward to continued growth in Europe.”
The success of Oyakata
Launched in 2008, Ajinomoto’s Oyakata brand has achieved notable success. The name, which means master in Japanese, reflects the company’s expertise in creating instant dishes and soup recipes.
“Looking forward to 2025, we aim to develop new premium products, introduce exciting flavors, and enhance existing offerings,” Yoshinari said.
“Our goal is to captivate the younger generation and those who appreciate Japanese culture and cuisine. There are already many good-quality ramen shops in Warsaw and across the country, so we want to build on this appreciation of Japanese culture in Poland. We are looking forward to the next 25 years as we grow the business and contribute to the increasingly important Poland-Japan relationship.”
www.ajinomoto.com.pl
www.oyakata.com.pl/en
