Its lush landscape, crystal-clear waters, charming cities rich in cultural heritage, and gastronomic meals make Serbia one of Europe’s most beautiful and fascinating tourist destinations.
With Europe expecting at least 596 million foreign tourists in 2023, Marija Labovic, director of the National Tourism Organization of Serbia (NTOS), shared why more people should see, explore and experience Serbia.
“Serbia is a really outstanding destination for travelers who are searching for new experiences,” said Labovic, who highlighted the country’s five national parks, 16 nature parks, 70 nature reserves, and two UNESCO Biosphere Reserves as some of its top tourism spots.
Aside from its many therapeutic spa and spring resorts, tourists from around the world are also attracted to Serbia’s distinctive cuisine and culture.
As more people resume post-pandemic domestic and international travel, Labovic said the NTOS was excited to work with the private and public sectors in and outside of Serbia to position the country both as an “experiential meeting hub” for business travelers and an internationally recognized destination in the long run.
Under the Strategic Tourism Marketing Plan, the organization will increase its investment in marketing activities with key partner airlines, such as the national airline Air Serbia, to boost the country’s valuable connections with priority international markets.
Just before 2022 ended, Air Serbia announced that direct flights between Belgrade and Chicago would begin for the first time in three decades, from May 17. With Serbia on the pathway to being more accessible to a much greater number of people, Labovic invites everyone to come, create beautiful memories, and experience Serbia.