Congratulations are in order. This year not only marks the 50th commemorative year of Association of Southeast Asian Nations-Japan relations, but also marks 24 years of the relationship between Vietnam and Yamaha Motor Vietnam.
Thanks to Vietnam’s government, society, culture, traditions and citizens, as well as Yamaha Motor Vietnam’s business successes, the company continues to build on this well-established win-win relationship.
With the desire to bring new experiences to customers through Yamaha products, services and branding activities, Yamaha Motor Vietnam continues to focus on three core values: fashionable, sporty and innovative.
Yamaha’s focus on fashionable can be easily recognized in its scooters: the Nozza Grande, Latte and Janus all feature stylish, elegant and feminine designs. Engagement through social media, fashion shows, campus tours, workshops and accessories shows that Yamaha’s fashionable image is top-of-mind for customers in Vietnam.
The sporty concept is best explained through the segment of Yamaha’s product lineup that includes the Exciter, NVX, R15 and numerous high-performance motorcycles, in addition to local racing activities, the Riding Institute for “speed lovers,” and the Yamaha communities known as Y-Riders clubs. Moreover, the company continues to offer a range of customized accessories, and its strong dealer network provides high-quality maintenance for Yamaha products.
Taking action to protect the environment and increasing the use of renewable energy are both vital to Yamaha. Its new products, such as the Neo’s, an electric scooter, represent its third core value of being innovative. Yamaha is making every effort to create eco-friendly products and the Neo’s is the first step. This electric vehicle, manufactured in Vietnam and exported to Europe, is the first foreign factory-produced electric scooter for global export.
Through the company’s continued efforts, Yamaha customers in Vietnam continue to be satisfied with the level of quality, value and service.
Yamaha Motor Vietnam is empowered to better serve customers and will strengthen its relationship with Vietnam by improving manufacturing capabilities and expanding its business in the Vietnamese market.
