In the competitive Philippines automotive sector, Nissan Philippines is driving change through strong electric leadership, exciting innovation and a desire to better serve customers.
Nissan’s Ambition 2030 is the company’s long-term vision aimed at empowering mobility toward a cleaner, safer and more inclusive world. As innovation and electrification become more accessible to customers, this vision is becoming a reality in the Philippines.
Nissan Philippines recently introduced Kicks e-Power. This game-changing technology combines Nissan’s existing electric vehicle technology with an internal combustion engine to charge the battery, resulting in a fuel-efficient, more powerful and quieter vehicle. As a gateway to full electric mobility, customers benefit from a powerful electric experience without the need to plug in.
“Nissan recognizes the important role the Philippines plays in pushing and growing the Nissan brand in the ASEAN (Association of Southeast Asian Nations) region and the Kicks e-Power is bringing electrified mobility closer to our customers across the country,” said Juan Manuel Hoyos, president of Nissan Philippines.
This year saw Nissan launch “Blue Switch.” This global initiative is particularly relevant to the Philippines as it aims to harness the power of electric vehicles to solve social issues, such as disaster resiliency, energy management, climate change and ecotourism. The Blue Switch initiative maximizes the use of the Nissan Leaf, a 100% electric, zero-emission vehicle that has Vehicle-to-Load technology that enables bidirectional charging to use energy from the car’s battery to provide power, especially during emergencies.
Nissan Philippines is also expanding its portfolio to further provide excitement to its customers. In its current lineup are performance cars like the Nissan GT-R and the 370Z, the Almera compact sedan, two sport utility vehicles — the Terra and the Patrol — as well as the Urvan people carrier, the versatile Navara pickup truck and the all-new Livina, the Japanese automaker’s newest family car.
“With the Nissan Livina entering the multipurpose vehicle segment, we are challenging one of the fastest-growing segments in the country,” Hoyos explained.
“We are committed to the Philippines and will continue to introduce more products to help us achieve a cleaner, safer and more inclusive world. As we bring more innovative products and services to the country, our customers will remain at the very heart of our business.”
