Except for three years, Toyota has commanded the largest share of the Greek market since 2000, thanks to effective brand awareness campaigns and aggressive expansion of its dealer network. Despite the protracted economic crisis, between 2010 and 2019, the company increased its market share to 13%.
The local subsidiary of the world’s largest carmaker, Toyota Hellas is overseen by CEO Aris Aravanis.
Aravanis has attributed the sustained success of Toyota Hellas to its continuous efforts to always grow further and its refusal to be content with its achievements. A vital part of his growth strategy is to keep the customer the center of day-to-day operations and readily adopt new ways to improve customer satisfaction.
“One of the factors that was key to our success is we always want to be a pioneer. We always try to stay ahead of the competition. Toyota Hellas is a breeding ground for innovation and pioneering customer experience,” Aravanis said.
Among its innovations was a platform that allowed customers to book appointments and arrange repairs online. The platform helped boost Toyota’s business at the height of the COVID-19 pandemic, which caused extended closures of businesses.