In 2010, amid increasing digitalization and cloud computing, Japan-based Cybozu saw a need to create a platform that fostered more collaboration and more transparent communication among teams in the workplace while empowering individual workers.

That platform was Kintone. With Kintone, users without coding knowledge can create their own software solutions to solve their business operation challenges. So-called citizen developers and the democratization of information technology have been touted as the most industry-transformative concepts over the next decade.

With Kintone having achieved much success in Japan, Osamu Yamada, Kintone’s executive vice president, believes the time has come for Kintone to expand globally.

“Cybozu is focused on finding the right formula to make Kintone world-class. We need to constantly learn and adapt. To succeed in software, we must localize the user experience for each market, starting with the world’s most developed. And San Francisco is the perfect place for Kintone,” Yamada said.

Kintone US CEO Dave Landa is confident the product will gain widespread popularity: “Kintone’s mission is to make teams work better around the world. Our platform allows companies to create a happier, more engaged workforce because it empowers everyone to solve their challenges themselves. People are realizing (that) this is the future of work,” Landa said.