To thrive in today’s complex global marketplace, businesses need to quickly adapt to the market, which requires learning the nuances of differences in culture.

“I work with companies to close gaps in communication and culture and to increase productivity by building better relationships with their global partners and team members,” Global Business Passport President and Founder Sue Shinomiya said.

After spending 10 years in Asia as a consultant for companies such as Intel Japan, Shinomiya realized that companies must acquire a global mindset if they are to build an effective workplace and successful international business.

“The goal is to help our clients effectively lead in a global environment, to build stronger and more collaborative connections between people of different cultures, mindsets and backgrounds, and to achieve results while retaining mutual respect,” Shinomiya explained.

Catering to Fortune 500 companies, small and midsized enterprises and even individuals, Global Business Passport provides training programs, consulting, facilitation and coaching sessions. With Japan and the U.S.  as its main focus, the firm works across a broad spectrum of industries, organizations and countries.

“For our Japanese clients, we can help them soft land in the United States and connect with the community here. Portland can be a testing hub for innovative products because many people here are open to trying new things and are fascinated with all things Japanese,” Shinomiya said.

At the same time, Global Business Passport can provide cultural know-how to any U.S. company wanting to succeed in Japan.

“Foreign companies need to build a reputation that they are committed to the market and are mindful of the culture. Don’t stop at the first barrier. Look for opportunities in hidden places. It’s a unique market where having the right connections is key,” she said.