Based in the Uruguayan capital Montevideo, The Electric Factory is a creative technology company with a lofty, if not daunting mission: to shape the future through well thought out, disruptive solutions that are based on innovative ideas and a deep understanding of human behavior and use the latest digital technology.

Inspired by a groundbreaking sonic wave research, The Electric Factory and AYAX Toyota, another disruptive Uruguayan company headed by Alejandro Curcio, worked together with an enormous wish to make a better world, launched The HY Project, a first-of-its-kind solution that uses sound waves to reduce noise pollution and foster plant growth.

With the growing use of hybrid and electric vehicles amid concerns about the environment, The HY Project was conceived because of impending global regulations on such vehicles and their AVAS (Acoustic Vehicle Alerting Systems). Hybrid and electric cars, because of their quiet engines, pose some risks because they are sometimes undetected while in transit.

“Then, from there, we wondered if this sound might also do something else, such as benefit the environment. We’ve all heard anecdotes that music is good for plants. Investigating further, we found many scientists and studies that confirmed that plants can benefit from sonic vibrations,” Co-Founder and Head Of Innovation Juan Ciapessoni explained.

It has since been incorporated into Toyota’s Prius C and Corolla Hybrid.

“People’s standard of living has quadrupled in the last century. However, this progress in prosperity has exacted a high environmental price in the quality of life of millions of people around the world. AYAX Toyota understands that The HY Project is a perfect and well-timed one for the automotive industry because it will help the planet. At the same time, it’s a perfect complement to the revolution in electrified and clean mobility that is already happening. Now, the consumers who are morally committed to this cause will have the opportunity to install The HY device in their electric or hybrid cars and participate in a reparative, worldwide collaboration. We’re excited to be involved and to see how far this takes us,” said Alejandro Curcio, president of AYAX and founder of the Curcio Capital.