In a clear step to increase its influence over Latin American operations, Japanese automaker Nissan converted its Chilean distributor into a full subsidiary in 2015. Present in the country for more than 50 years, the decision was a right one because it sold a record number of units last fiscal year.
Nissan Chile President Diego Vignati, who was appointed to the top post earlier this year and also oversees Peru operations, believes that the carmaker faces positive prospects because of the economic stability in both the Chilean and Peruvian markets, among other factors.
“The idea is for us to take advantage of all possible synergies between both markets,” he said.
Vignati is optimistic that with Chile’s determination to adopt new technology and open its market further will encourage other Japanese companies to introduce new products in the country.
Nissan Chile is also expanding its network and improving its business processes. With excellent service quality indices in sales and after-sales, it hopes to increase its current market share of 7.3 percent with the arrival of new products, including the Versa, which was recently launched in the market.
In June, Nissan Chile introduced the second generation of its Leaf electric powered car to complement the country’s drive to promote more environment friendly technology. And for promoting electromobility in the country, the company received an award by Chile’s Recyclapolis Foundation.
“This kind of technology will help improve the quality of life in Chile. Japanese companies are very well perceived here and are welcome because they provide good products, service and quality,” Vignati said.
