With many of them still standing sturdy after more than 300 years, Estonia’s wooden houses reflect the country’s deep respect for nature and affection for the traditional structure. It comes as no huge surprise that Nordic Houses CEO Argo Saul wants to market these houses in Japan, which is also known for its deep reverence for nature and simple, practical aesthetics.

With its slogan “More time for living,” Nordic Houses launched operations in 2002 as an Estonian-Norwegian venture to provide prefabricated wooden houses in the Nordic region and Central Europe. Although it faces stiff competition outside Estonia, the 29company sees good growth prospects in its foreign markets because of its strong local partnerships.

And with the rising urgency of climate change issues, Nordic Houses puts increasing importance on corporate social responsibility (CSR) and sustainable practices. To distinguish itself from its competitors, Nordic Houses wants to apply this accountability not only to itself but also to its employees, suppliers and clients.

“We wish to invite potential Japanese partners to understand our background, our culture and our capabilities. We take this time and effort to meet and talk before we start going somewhere,” said Saul.

On June 29, which is celebrated as Day of the Wooden House, Nordic Houses is contributing some structures to the Estonian Open Air Museum.