Mitsubishi Motors Philippines Corp. (MMPC) was established in the Philippines 56 years ago. MMPC, being the most successful Mitsubishi Motors country operations in terms of market share, was able to surpass the turbulent economic challenges such as the recession in the 1980s, the 1997 Asian financial crisis and 2008 global financial crisis and has remained committed to the Philippines.
To date, MMPC is holding its head up high as it continuously achieves various milestones in its Philippine operations. In March 2019, MMPC reached a remarkable 1 million unit sales and a projected annual growth of 10 percent. MMPC intends to achieve the next 1 million unit sales in 11 years.
The Philippine government’s Comprehensive Automotive Resurgence Strategy (CARS) program drives the country’s automotive industry and delivers incentives across the industry. MMPC has partnered with the Department of Trade and Industry – Board of Investments to accelerate production and take advantage of key incentives.
Currently, the company’s 23-hectare manufacturing facility in Santa Rosa City, Laguna, manufactures the Mirage and Mirage G4 and soon will reproduce the L300 model. MMPC’s plans to export these models to neighboring Association of Southeast Asian Nation markets are underway.
“Exporting our products to neighboring countries will enable us to reduce the impact of any turbulence in the local market and importantly, uplift the Filipino people’s living standards through our business activities,” said Mutsuhiro Oshikiri, MMPC president and chief executive officer.
Corporate social responsibility initiatives are extremely important to Mitsubishi Motors. Mitsubishi Motors Corp., MMPC’s parent company, matches voluntary donations made by employees with an equivalent contribution as part of the STEP fund. The initiative led to the inauguration of a new classroom building at Camayse Elementary School in Santa Rita, Samar province, on March 29, 2019.
In line with MMPC and the Department of Environment and Natural Resources’ Sustainable Integrated Area Development program, both entities jointly kicked off a 100-hectare plantation project in March 2018 that is scheduled to last five years. Recently, MMPC also donated vehicles to nongovernment organizations and schools such as the GMA Kapuso Foundation and Santa Rosa Science & Technology High School (SCITECH).
“By offering quality vehicles supported by the highest-level of service and customer experience, we intend to remain an industry leader in the Philippines,” said Oshikiri.
“We are committed to delivering affordable and reliable vehicles. Through our efforts, new customers across the country are becoming more aware of Mitsubishi Motors. We encourage visitors to explore our showrooms and share our enthusiasm for high-quality products and services.”