GLOBAL MEDIA POST / Northern Italy report 2019

Offering better lives, naturally

GLOBAL MEDIA POST

Founded more than 90 years ago, Indena is a global leader in botanical extracts for pharmaceutical, nutraceutical and personal care use with a presence in Europe, the Americas and Asia. The wholly-owned Italian company invests heavily in research and development, and processes around 20,000 tons of raw materials every year in five production sites in Italy, France and India.

Indena Managing Director Daniele Giavini has recognized the importance of Japan ever since the company launched its operations in Asia in 2000.

“It’s a market that fits Indena because of the top standards and their appreciation for top service. We see our future in Japan with optimism and we have designed our strategy to strengthen our local affiliate,” Giavini explained.

To further strengthen its brand, Indena has stepped up efforts to educate its customers and end-users about the quality and uses of its products, through its The Life Guardian ™ label and short health videos.

“Our mission is to defend quality and to increase our offer proposition so that at the end of the day, there is improvement in the quality of life of Japanese consumers,” Giavini said.

Building on knowledge gathered over nearly a century, Indena remains inspired to improve lives around the world, harnessing the power of nature.

www.indena.com