GLOBAL MEDIA POST / Northern Italy report 2019

Italian prosecco goes greener while raising quality

GLOBAL MEDIA POST

As a stamp of quality, Prosecco DOC guarantees millions of aficionados around the world that they are drinking an excellent product, one that bears a rich history and the unique features of its geographical origins. Produced in nine provinces in the Veneto and Friuli-Venezia-Giulia regions, the secret of prosecco lies in the area’s favourable climate, which bestows an elegant and well-balanced flavor.

Prosecco also undergoes a second natural fermentation that preserves the typical complexity of the grapes and enhances its freshness and fragrance, while maintaining a sober, balanced taste.

The Prosecco DOC consortium’s mission is to protect and promote the uniqueness of prosecco, widely appreciated for its bouquet redolent in floral, fruity notes, its harmonious balance and its trademark vivacity and lightness.

Both as a source of inspiration for new cocktails and a wine that can be taken as an aperitivo (pre-meal appetizer) until dessert, Prosecco DOC has a versatility that goes with a myriad of menus, from the simplest to the most elaborate.

But it’s not just about what’s in the bottle and on the market.

The Prosecco DOC consortium has embarked on a campaign to raise awareness of the environmental issues facing producers and their vineyards. Its members hope to create a system that will provide reliable environmental, social and economic data and help them manage the vineyards sustainably.

One of the first steps taken by the consortium was to promote the planting of hedges and woodland copses around the vineyards to encourage biodiversity and enhance the landscape.

Prosecco DOC oversees 11,391 farms that manage 24,450 hectares of vineyards and 348 sparkling winemakers.

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