2018 marks 100 years since the birth of the founding father of the United Arab Emirates, Sheikh Zayed bin Sultan Al Nahyan. This year also sees Japanese trading company ITOCHU celebrating 160 years. Today, ITOCHU has become a trusted partner in the United Arab Emirates.

“Our commitment to nurturing long-term relationships and building lasting friendships has made working in the UAE very enjoyable,” said Eiji Nonaka, chief executive officer of ITOCHU Middle East FZE. 

“With our partners in the United Arab Emirates, we share the belief that ‘Together we shine.’”

The UAE has become a global transport and logistics hub with world-class infrastructure enabling companies to access global markets. With a highly educated population, Dubai has also become a center for the “internet of things.”

“Businesses thrive here,” said Nonaka. “The UAE provides a very welcoming business-friendly environment, and strong diplomatic relations across the region and freedom of trade have lead to continued economic growth.”

There are many parallels between Japan and the UAE — both cultures value long-term commitments, relationship-based business and partnerships based on trust.

Nonaka appreciates the Emirati people and culture. His affinity toward the UAE is mirrored by both the values that ITOCHU holds dear and his harmonious approach to doing business.

“Emiratis and Japanese share similar values such as trust, honesty and integrity,” said Nonaka. 

“As a company, we were warmly received, and people here are kind and trustworthy. This is very attractive for international investors, as they foster economic relations.”

ITOCHU is continuing to build lasting partnerships in the UAE and across the region by working closely with partners in the public and private sectors. 

While ITOCHU focuses on the oil and gas industry, the company is simultaneously improving the customer-related value chain and developing new areas of business.

Moving forward, the company’s medium-term management plan “Brand-new Deal 2020” will create an even more dynamic ITOCHU. 

The plan’s focus on new technologies, businesses, lifestyles and values represents the future of ITOCHU in the country.

“Through our projects and collaborations with local partners, we are proud to play a role in Sheikh Zayed’s vision for the future of the UAE and the region,” said Nonaka. 

“In the United Arab Emirates, ‘Together We Shine’ will continue to represent the importance we place on our strong partnerships.”