Toshiba Gulf FZE is Toshiba’s regional headquarters covering key markets in the Middle East and Africa. 

Headquartered in Dubai, the company’s commitment to the United Arab Emirates was firmly established during the earliest development of the country. Toshiba delivered first-generation power plants and the most advanced substation systems to meet growing energy demands in Dubai and Abu Dhabi.

Toshiba provides innovative consumer electronics technologies and service solutions to clients in key industries across the region. 

“The UAE has some of the most advanced infrastructure in the world and the market is maturing rapidly,” said Keiji Nagata, Toshiba’s regional representative for the Middle East and Africa and managing director of Toshiba Gulf. 

“There has been an information-explosion in the Gulf Cooperation Council region due to the rapid increase in the number of internet users; over 70 percent of the population is connected to the internet. The large-scale implementation of solutions for the ‘internet of things,’ ‘cloud,’ surveillance applications and data storage is increasing. Toshiba Gulf supports the complete range of storage solutions from micro SD cards for smartphones to 14 terabyte hard disk drives for enterprise storage. We are also seeing strong sales growth in our multifunction and barcode printers. Toshiba multifunction printers are supported by a full suite of software solutions that allow customers to manage data and print effectively while reducing carbon footprints.”

Toshiba Gulf also oversees operations in North Africa. As purchasing power continues to increase, sales of Toshiba’s consumer electronics, including audio devices and personal data-storage equipment have increased. 

“Africa is one of our largest growth markets and we are developing our business across the region,” said Nagata. “African countries are becoming more connected with the rest of the world and our customers appreciate Toshiba as a quality-driven and reliable brand.”

In November 2018 Toshiba Corp., Japan announced the Toshiba Next Plan. The plan refers to the direction and measures that will transform Toshiba’s business to facilitate future growth. 

“The Toshiba Next Plan is the fundamental strategy leading to the company’s long-term goal of becoming one of the world’s best cyber-physical systems technology companies,” said Nagata. 

“We are combining the knowledge and capabilities Toshiba has accumulated over years of experience in a wide range of businesses, including infrastructure, electronic devices, information processing, digital solutions and artificial intelligence technologies. Toshiba Gulf will play an important role in connecting Toshiba offices and technologies to better serve our existing clients and our future customers.”