Hungary report 2018

Hungry in Hungary — Nissin Foods is an instant success

SYNERGY MEDIA SPECIALISTS

As the inventor of the original instant ramen noodles, Nissin Food Products Co. Ltd. is famed for delivering delicious, quick and easy foods in a range of delicious flavors.

The food company specializes in the manufacturing and development of instant noodles and in Hungary, Nissin Foods is strengthening its commitment to the local market and reaching out to markets across Europe.

“Through our facilities in Kecskemet, Hungary, Nissin Foods is manufacturing and delivering authentic Japanese and qualified products to Hungary and markets across Europe,” said Financial Director of Nissin Foods Takashi Yoshimura.

“We entered the Hungarian market in 2002 and have continued to strengthen our commitment to the country over the years,” Yoshimura said. “Our recent factory expansion is a direct reflection of the desire to grow our business, and we continue to develop our business as we grow our customer base across Europe. Our high-quality Hungarian colleagues are very productive and we are proud to be a major employer here in the region, and we will continue to invest in our people.”

The company opened its new factory last year for the production of instant noodle products for the Hungarian and other European markets. The fact that Japanese companies are noted for delivering quality products has enabled Nissin Foods to gain a strong reputation in Hungary.

“Japanese and Hungarian people share similar values and traits in terms of work ethics and their approaches to doing business,” said Yoshimura. “Both countries share a strong bond and are enjoying a strong economic relationship today.”

Producing products by locals for the local market, including the popular Smack noodle brand, as well as Cup Noodles, is important to Nissin Foods.

“We are seeing demand increase for our products both here in Hungary and across Europe as consumption for our range of food products increases,” said Yoshimura.

“We will build on our reputation for delicious quality food products and continue our three-minute global revolution within the food industry,” he said.

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