France report 2018

On French roads, Honda takes a leading position

SYNERGY MEDIA SPECIALISTS

“Power of Dreams” represents Honda’s dedication to innovation, style and engineering. French customers have shared Honda’s dream ever since the company entered the French market in 1967.

Over the last 50 years of having a presence in France, Honda has built their brand reputation based on product quality, innovation and customer satisfaction.

In 2017, Honda cars scored “best in class” in the industry for customer satisfaction. 

As a result of this achievement, ​Honda France initiated creative marketing campaigns using loyal Honda customers as brand ambassadors.

“Our ‘Honda Next Door’ campaign featured Honda car owners and we transformed their garages into pop-up dealerships to promote our line-ups,” explained Takeharu Aoki, president, Honda France. 

Honda is committed to an “electrical future” in Europe and later this year a major sales initiative will be launched focusing on the hybrid version of the fifth generation CR-V compact SUV.

Honda France is also active in power equipment covering gardening and marine markets. The company’s only power equipment manufacturing facility in Europe, Honda France Manufacturing S.A.S., produces lawnmowers, generators and tillers, supplying 200,000 units a year to markets across Europe. 

Established in Japan 70 years ago, Honda began its journey as a motorcycle manufacturer. Honda motorcycles remain one of the leading bike brands in France with the American-made Honda Gold Wing GL1800 as one of Honda’s most popular bikes on French roads.

“We are active in the FIM Endurance World Championship,” said Aoki. “Our F.C.C. TSR Honda France team, a partnership between Honda France and one of the top Japanese teams, is currently in first place and a serious contender for the world title with one race to go at the end of July, the Suzuka 8 Hours in Japan. With these initiatives in place, we plan to strengthen our motorcycle business and continue to increase our market share,” said Aoki. 

“I want Honda to be loved by our customers in France as we strengthen our company and our brand to better serve our growing fan base.”

www.honda.fr