Hong Kong report 2018

Better starts now

Synergy Media Specialists

Hong Kong offers visitors an incredible combination of culture, food, natural beauty and, of course, shopping.

Established 100 years ago this year, Japanese watch manufacturer Citizen is strengthening its position within Hong Kong’s mid-price range watch market.

Initially entering Hong Kong in the 1970s, Citizen Watches (H.K.) Ltd. has been developing the market ever since.

“We recognized the importance of Hong Kong early on,” said Naoto Hosogaya, managing director of Citizen Watches (H.K.).

“Our sales volume has increased as we share the philosophy behind the Citizen brand, educate customers regarding our technologies and promote the full range of Citizen watches through over 100 partner dealers in Hong Kong,” Hosogaya said.

Face-to-face purchases are hugely important within Hong Kong’s retail sector. While improving the high street customer experience, Citizen Watches (H.K.) recognizes the importance of online platforms and is enhancing its online promotion activities across each of its markets.

“Helping our business growth in Hong Kong, Citizen has been highly regarded in mainland China for 60 years,” said Hosogaya. “To celebrate our 100-year milestone and to show our gratitude to our customers in the market, we are offering an extended five-year warranty to customers in certain Asian regions.”

Today, Citizen Watches (H.K.) is responsible for all Asian markets except Japan and works in close cooperation with Citizen in mainland China. The company’s network extends as far as India and the Middle East, with sales increasing in key markets such as China, Korea, Malaysia, Vietnam and the Philippines.

Citizen is proud to manufacture the machinery that makes Citizen watches and has production facilities in Japan, China and Thailand.

The company’s innovations include the world’s first light-powered watch launched in 1976 (now known as the Eco-Drive) and the Satellite Wave in 2011 world’s first light-powered, satellite-synchronized watch.

Citizen fuses these technologies with beauty. The pink-gold Sakura ladies watch line utilizes cutting-edge plating technology that encompasses the beauty of Japan’s famous cherry blossoms.

“Wearing a watch creates a personal feeling of affection within each of us,” said Hosogaya. “Citizen will continue to deliver innovative technologies and attractive designs as we grow our business in synch with our customers’ expectations and beyond.”

www.citizen.com.hk