“Yukibijin” by Tsunan Sake Brewery Poured at Nihon no Natsu Fes 2025 in Shinagawa
Tsunan Sake Brewery Co., Ltd. (headquartered in Tsunan Town, Nakauonuma District, Niigata Prefecture; President: Kengo Suzuki; hereinafter “Tsunan Sake Brewery”) offered tastings of its flagship sake “Yukibijin” at “Nihon no Natsu Fes 2025,” held at Shinagawa Intercity from Tuesday, September 9 to Saturday, September 13, 2025.
Overview and Outcomes
At the booth of the flower shop “Hakone Florist,” visitors could enjoy tastings of the Japanese sake “Yukibijin” alongside an exhibit of lilies named “Yukibijin” delivered from Tsunan Town. Many office workers in Shinagawa and local residents attended, experiencing the allure of a sake nurtured by Tsunan’s pristine natural environment together with the elegance of the lilies.
Numerous visitors commented that the pairing of flowers and sake felt fresh and piqued their interest in Tsunan Town. The event helped sustain and raise recognition of Tsunan among people in Tokyo.
Looking Ahead
Through promotions in urban areas like this, Tsunan Sake Brewery will continue to share the appeal of Tsunan Town widely and expand community engagement through sake. We will particularly strengthen initiatives to convey Japan’s sake culture and the blessings of Tsunan’s natural environment to overseas audiences, further enhancing our brand value.
About the Sake “Yukibijin”
“Yukibijin” is crafted using the pure water of snow country Tsunan and locally grown Gohyakumangoku sake rice, combining tradition with innovative brewing techniques. Its delicate yet rich profile and refined, transparent finish have earned high praise from many sake enthusiasts.
Rice: Gohyakumangoku grown in Tsunan Town
Rice polishing ratio: 60%
Alcohol: 15.5%
Profile: Gently dry with mild acidity
Nihon no Natsu Fes 2025 — Event Outline
Event name: Nihon no Natsu Fes 2025
Venue: Shinagawa Intercity, Shinagawa Central Garden
Access: 6 min on foot from JR Shinagawa Station; 8 min from Keikyu Shinagawa Station; 8 min from Keikyu Kitashinagawa Station
Dates: Tuesday, September 9 – Sunday, September 28, 2025
Hours: Weekdays 17:00–22:00 / Sat 12:00–20:00 / Sun 12:00–18:00
Website: https://shinagawa-natsufes.com
Organizers: Nippon Steel Kowa Real Estate Co., Ltd.; Obayashi Corporation
Sponsors: NBF Shinagawa Tower; Shinagawa Grand Central Tower; KOKUYO Co., Ltd.
Support: Minato City; Minato City Tourism Association; Konan Promotion Association; Shinagawa Tourism Association; Keikyu Corporation; Seibu Realty Solutions Inc.
Partners: Kagataya Sake Shop; Oedo Beer Festival; The Strings by InterContinental Tokyo
About Tsunan Sake Brewery
Tsunan Sake Brewery Co., Ltd. is a sake brewery based in Tsunan Town, Nakauonuma District, Niigata Prefecture. Located in one of Japan’s heaviest snowfall areas, the brewery crafts sake using local rice such as Gohyakumangoku and Uonuma-grown Koshihikari, blending coexistence with nature and innovation. In 2025, Tsunan won the Niigata Governor’s Award (First Prize) at the Echigo-ryu Sake Brewing Technology Championship.
Tsunan Sake Brewery website: https://tsunan-sake.com/
