Tsunan Sake Brewery to Participate in Metaverse Exhibition "JVREX Food 2025 Liquor and Beverages"
Tsunan Sake Brewery Co., Ltd. (Headquarters: Tsunan Town, Niigata Prefecture; President: Kengo Suzuki; hereinafter “Tsunan Sake Brewery”) is pleased to announce its participation in JVREX Food 2025 Liquor and Beverages, an innovative virtual exhibition aimed at promoting Japanese food and beverages to international markets. Organized by BorderTech, the event will run from April 1 to April 30, 2025, focusing on Japanese alcoholic beverages such as sake, whisky, shochu, and liqueurs, as well as teas and craft soft drinks.
Through the metaverse platform provided by this event, Tsunan Sake Brewery will introduce the appeal of its sake offerings to international food buyers, trading companies, and industry professionals.
Exhibits by Tsunan Sake Brewery
Based in Tsunan Town, Niigata Prefecture, Tsunan Sake Brewery is dedicated to producing high-quality sake. Using the virtual platform, the company will showcase its latest products such as the “GO” series and the “GO GRANDCLASS Uonuma Koshihikari Edition.” At the virtual booth, the following services will be available:
– Introduction to the brewery’s craftsmanship and innovation (including longevity research related to sake ingredients)
– Detailed product information (including pairing suggestions)
– Real-time business negotiations supported by AI
Background of Tsunan Sake Brewery’s Participation
To promote both the presence of its sake and its unique approach to well-being, Tsunan Sake Brewery has previously contributed to the creation of the Lunar Brewery, a metaverse space modeled after the brewery and located on the Moon. Now, aiming to strengthen its presence in growing international markets, Tsunan Sake Brewery will participate in JVREX Food 2025 Liquor and Beverages to share the distinctiveness and cultural value of its sake with the world.
About JVREX Food 2025
JVREX Food 2025 is a groundbreaking metaverse exhibition designed to support the global expansion of Japanese food companies. It features intuitive VR navigation, AI translation tools, and real-time virtual business meeting functions, enabling smooth communication beyond geographical and language barriers. Following its success in 2024 with over 11,900 inquiries from buyers, the 2025 edition introduces genre-specific events in three specialized categories: beverages, natural foods, and traditional Japanese sweets. These additions are expected to provide deeper and broader promotional and business opportunities for the international market.
Event Overview
Event Name: JVREX Food 2025 Liquor and Beverages
Dates: April 1 – April 30, 2025
Format: Online Metaverse Exhibition
Organizer: BorderTech
Website: https://www.jvrex.com/
About Tsunan Sake Brewery
Tsunan Sake Brewery is a Japanese sake brewery located in Akinari, Tsunan Town, Nakauonuma District, Niigata Prefecture. The region is known for its heavy snowfall and pure spring water sourced from 2,000-meter-high mountains, which is used for brewing. The brewery uses locally grown sake rice varieties such as “Gohyakumangoku” and Uonuma’s renowned “Koshihikari” to craft sake that coexists with nature. Its brand concept is “Brew for Future – Brewing a Future in Harmony.” Since its organizational renewal in 2023, the brewery has been pursuing the creation of new value and global expansion by integrating science and sake brewing.
https://tsunan-sake.com
