Tsunan Sake Brewery Exhibited at the Virtual Exhibition "JVREX Food 2025 USA"
Tsunan Sake Brewery Aims for Global Expansion: Participating in a Metaverse Exhibition Platform from February 1 to February 28, 2025
Tsunan Sake Brewery Co., Ltd. (Headquarters: Tsunan Town, Niigata Prefecture; Representative Director: Kengo Suzuki, hereinafter “Tsunan Sake Brewery”) participated in the virtual exhibition “JVREX Food 2025 USA,” held from February 1 to February 28, 2025. During the event, the brewery actively promoted its products to the international market. This exhibition, organized by BorderTech, leveraged a cutting-edge metaverse platform designed for the food and beverage industry, presenting a crucial opportunity for Tsunan Sake Brewery to explore new markets.
Objectives and Strategies for Exhibition
Through this event, Tsunan Sake Brewery aimed to enhance its brand recognition in overseas markets and build long-term relationships with international buyers. At the core of the exhibition was the “GO GRANDCLASS UONUMA KOSHIHIKARI Edition,” a sake that has already received high acclaim in markets such as France and Singapore. The brewery provided detailed insights into its unique brewing process, the characteristics of the sake rice, and pairing suggestions.
Additionally, the virtual booth within the VR space featured AI-powered real-time translation for business negotiations and interactive video content for product presentations. This approach enabled effective communication beyond regional and linguistic barriers.
About GO GRANDCLASS UONUMA KOSHIHIKARI Edition
This premium junmai daiginjo sake showcases the natural sweetness of Uonuma-grown Koshihikari rice. It is crafted to such perfection that the first sip instinctively elicits the word “delicious.” This exceptional sake brings joy to its drinkers while contributing to the sustainability of Uonuma’s rice cultivation. It is delivered in an elegant paulownia wood box, making it an ideal gift. Due to its limited production, each bottle comes with a serial-numbered wooden tag, enhancing its exclusivity. This special sake from Tsunan, Uonuma, is perfect for gifts and celebrations.
https://tsunan-sake.stores.jp/
Overview of JVREX Food 2025 USA
– Event Name: JVREX Food 2025 USA
– Exhibition Period: February 1–28, 2025
– Format: Online Metaverse Exhibition
– Organizer: BorderTech
Future Outlook
Based on the feedback received from this exhibition, Tsunan Sake Brewery will continue to pursue a strategic overseas expansion. The company plans to develop new distribution channels and establish a stronger presence in the U.S. market. With the recent UNESCO recognition of traditional Japanese sake brewing as an Intangible Cultural Heritage, global interest in Japanese sake is increasing. Tsunan Sake Brewery remains committed to promoting the cultural value of sake worldwide through innovative initiatives.
About Tsunan Sake Brewery
Tsunan Sake Brewery is a sake brewery based in Akinari, Tsunan Town, Nakauonuma District, Niigata Prefecture. This region is known for its heavy snowfall, and the brewery uses natural spring water sourced from mountains over 2,000 meters high. By utilizing locally produced rice varieties such as “Gohyakumangoku” and “Uonuma-grown Koshihikari,” the brewery practices a brewing philosophy in harmony with nature. With the brand concept “Brew for Future – Brewing a Future of Coexistence,” the company has embraced a new management structure since 2023, integrating science and sake brewing to create new value and expand its global presence.
For more information, visit: https://tsunan-sake.com
