"Lunar Brewery" Beta Launches on Urth Inc.'s Metaverse Platform 'metatell'

Space Seed Holdings Co., Ltd.

11/18/2024 1:15 am

Space Seed Holdings Inc. has begun operating a beta version of “Lunar Brewery – Lunar Sake Brewery” on the metaverse space, utilizing the metaverse service “metatell” of Urth Corporation (Head Office: Shinjuku-ku, Tokyo; Representative Director: Hiroki Tanaka). The “Lunar Brewery” was designed and operated by Tano Atelier, a first-class architect office, based on the model of Tsunan Sake Brewery, that produces Japanese sake.

For more information on this initiative, please contact Leave a Nest Singapore Pte. Ltd. at Block 71 on Monday, November 18, 2024 from 14:30 to 16:00 Japan time (November 18, 2024 from 13:30 to 15:00 Singapore time). 201026851H) (address: 71 Ayer Rajah Crescent, #06-11/12, Singapore 139951).

Back ground
Space Seed Holdings joined the “SPACE FOODSPHERE” program conducted by the General Incorporated Association SPACE FOODSPHERE in April 2024. Since then, the company has been promoting research and business development related to the “completely resource-circulating and ultra-high-efficiency food supply system” on both Earth and in space.
1 General Incorporated Association SPACE FOODSPHERE website: https://spacefoodsphere.jp/
2 Press release on Space Seed Holdings’ participation in the “SPACE FOODSPHERE” program: https://prtimes.jp/main/html/rd/p/000000001.000140650.html
Fermentation technology has been used on Earth since ancient times to enhance the nutritional value and improve the preservation of food using limited resources. Considering the unique constraints of the space environment—such as microgravity, high levels of radiation, and confined spaces—effectively designing these fermentation processes could significantly improve material circulation and enhance the diversity and quality of space food. In the long term, fermentation technology may contribute to improving the quality of life (QOL) for those living in space, supporting their health and facilitating long-duration space missions.
Based on this vision, the project embarked on designing a system to produce sake through fermentation in space and creating a space for global communication. As a result, in November 2024, the beta version of the “Lunar Brewery” was launched in the metaverse.

About “Lunar Brewery”
The concept of the “Lunar Brewery” is to “recreate a brewery of 2040 in the present day.” This project aims to construct a virtual brewery in the metaverse, creating a space where people can gather and exchange value.
The space is designed to provide insights on lunar architecture and foster understanding of microbial production possibilities on the Moon when accessed through individual devices. As a lunar brewery, it plans to host virtual tours of future breweries, global conferences inviting people from around the world, and meetings related to distribution, all to be rolled out progressively. Additionally, the space is considering renting out its facilities for non-alcohol-related events.

About Urth Inc.
Urth Inc. is driven by the mission to “create a society where every individual shines.” The company supports both businesses and individuals in expressing themselves by utilizing spatial environments as a medium of expression, whether in virtual reality or the real world. Urth’s business offerings include providing platforms that enable the creation of custom metaverse spaces and offering operational support services.
https://u-rth.com/

About TANO ATELEIR (First-Class Architects Office)
TANO ATELEIR focuses on architectural and interior design supervision with a constant emphasis on “freedom and naturalness.” Specializing in residential buildings, multi-family housing, and commercial spaces, they undertake projects involving diverse architectural structures. Through their design activities, they aim to contribute to creating better living environments.
https://www.tanoatelier.com/

About Tsunan Sake Brewery
Tsunan Sake Brewery is a Japanese sake brewery located in Akina, Tsunan Town, Nakauonuma District, Niigata Prefecture. The area is renowned for its heavy snowfall and utilizes natural spring water sourced from the surrounding 2,000-meter mountains for its brewing process. The brewery engages in sustainable sake production using locally grown “Gohyakumangoku” and “Uonuma Koshihikari” rice varieties. Their brand concept, “Brew for Future – Brewing a Harmonious Future,” reflects this commitment to coexist with nature. Since 2023, under a new organizational structure, the brewery has been aiming to create new value and expand internationally by blending tradition with scientific innovation.
https://tsunan-sake.com

About Space Seed Holdings Inc.
Space Seed Holdings Inc. is a space-focused deep tech venture builder with a mission to “turn science fiction into non-fiction.” The company engages in investment activities, research initiatives, and the creation of new ventures. By exploring new technological themes, investing in and nurturing startups, collaborating on joint research with universities and other institutions, and fostering startup creation, they aim to develop businesses that address societal challenges. Together with various stakeholders, they are committed to developing the technologies necessary for living in space by 2040.
https://ss-hd.co.jp/