Tsunan Sake Brewery Exhibits and Offers Sake at VIVA TECHNOLOGY 2024

Tsunan Sake Brewery

05/30/2024 9:00 pm

Tsunan Sake Brewery Co., Ltd. (Headquarters: Tsunan Town, Niigata Prefecture, Representative Director: Kengo Suzuki, hereinafter “Tsunan Sake Brewery”) showcased and offered sake at the VIVA TECHNOLOGY 2024 booth on Wednesday, May 22, 2024, with the cooperation of TOPPAN Digital Co., Ltd.

Exhibition Details
On May 22, 2024, within the TOPPAN Digital Co., Ltd. booth at VIVA TECHNOLOGY 2024, Tsunan Sake Brewery offered two types of sake: “GO GRANDCLASS Uonuma Koshihikari Edition” and “Green Sake (using Euglena cultured yeast extract)” as part of a demonstration of sake providing experiences using NFC*1 technology.
*1 NFC (Near Field Communication) is a type of wireless communication technology for individual identification called RFID (Radio Frequency Identification). It is a worldwide standard for short-range wireless communication technology. Reading and writing to NFC tags embedded with IC chips can be done using devices equipped with NFC reader/writer functions.

Overview of VIVA TECHNOLOGY 2024
“VIVA TECHNOLOGY” is a world-class tech event supported strongly by the French government, with the French President appearing annually. It gathers major corporations promoting open innovation within and outside France, such as Google and the LVMH Group, as well as leading startups and key figures in innovation from around the world.
Date: Wednesday, May 22, 2024 – Saturday, May 25, 2024
Location: Paris Expo Porte de Versailles, Hall 1, 1 Place de la Porte de Versailles F-75015
VIVATECH Organizer Website: https://vivatechnology.com/

Future Developments
The method of introducing sake using NFC technology demonstrated the possibility of providing detailed information about the sake when presenting the menu and detecting the opening status of the bottle. We plan to explore its application in terms of quality management and promotion in the digital society in the future.

About Tsunan Brewery
Tsunan Brewery Co., Ltd. is a Japanese sake brewery headquartered in Akina, Tsunan, Nakauonuma District, Niigata Prefecture. Known for its heavy snowfall, the region utilizes natural spring water from mountains rising 2,000 meters for brewing. Using the local sake rice variety “Gohyakumangoku,” the brewery practices sake production in harmony with nature, adopting “Brew for Future—Brewing a Coexisting Future” as its brand concept. With a new structure from 2023, the brewery aims to create new values and promote international expansion by integrating sake brewing with science.