The University of Tsukuba wants to help revolutionize college sports in Japan, and setting up its own athletic department is a big part of that goal.
What's more, eight Tsukuba teams, including the school's baseball, football, rugby and women's basketball squads, will begin wearing newly designed Under Armour uniforms that feature the school's new unified logo. This recent development comes after the university finalized a partnership with Dome Corporation, the general agency in Japan for Under Armour, the Baltimore-based sports apparel company.
But the brand-new outfits and logo only scratch the surface of the arrangement. The two entities are looking to industrialize Japanese college sports through an academic-industrial collaboration.