The Japan Tourism Agency launched a new digital advertising campaign Tuesday in a bid to draw more tourists from Western countries, a demographic that has failed to keep pace with Asian tourists who have flocked to Japan in recent years.
Currently, three out of four Japan-bound tourists come from South Korea, China, Taiwan and Hong Kong, according to 2017 statistics from the Japan National Tourism Organization, also known as the JNTO.
The Japan Tourism Agency and JNTO have created online video clips for YouTube, Facebook, Instagram and other social networking services after conducting market research in Germany, the United Kingdom, France, the United States, Canada and Australia.