A project will kick off in Fukushima Prefecture this winter to lure more foreign tourists to its snowy hills and mountains to help revitalize depopulated regions.
For starters, the prefecture will invite tourists from Taiwan, Thailand and Australia to Okuaizu, Urabandai and southern areas of the prefecture, and subsidize nearly all of their transportation and accommodation costs. About 200 people are expected to participate.
The purpose of the project is to promote Fukushima's name overseas, raise occupancy at its hotels and inns, and bolster jobs in its tourism industry.