Yamato Transport Co. is planning a new delivery service this year in which people can send a parcel to someone without knowing their address.
Under the new service, to be run in cooperation with messaging application provider Line Corp., Yamato would act as a third-party buffer between sender and receiver, Yamato Transport President Yutaka Nagao said in a recent interview.
As a result, people will be able to send parcels to receivers who have provided Yamato with their home address.
Nagao said demand was expected to grow for sending gifts to acquaintances without having to exchange private address details.
The unit of Yamato Holdings Co. intends to strictly protect personal information by deleting address data after deliveries are completed.
Yamato Transport, which marked its 40th anniversary on Wednesday, was also expanding overseas operations.
Nagao said the company’s international Cool TA-Q-BIN delivery service, which sends chilled and frozen products to Hong Kong, Taiwan and Singapore, will contribute to strengthening Japan’s agriculture and fisheries industries.
He also hoped to boost deliveries to consumers in Asia of Japanese fresh farm and fishery products, including from such prefectures as Aomori, Miyazaki, Kumamoto, Ehime and Mie, where the company has concluded export agreements.
Nagao said when Yamato launched its services 40 years ago, it was revolutionary in that the company charged realistic freight charges. Until that time, parcel transport was only possible by train, he said.
He said the Cool TA-Q-BIN delivery service for chilled and frozen products substantially changed Japan’s gift-giving culture and food distribution industry as it became possible to send fresh food, such as crabs and raw fish, as seasonal gifts.
Another Yamato service, Ski TA-Q-BIN delivery, was launched after a driver saw skiers struggling with heavy gear, Nagao said.
While existing regulations sometimes hampered the realization of new services, Nagao said, it was explaining new services in terms of their possible benefit to further growth in Japan.